Peachtree City is getting its first taste of Jeni's Splendid Ice Creams on November 5 — and for the brand, it's a genuine geographic milestone: the location at 232 City Circle inside The Avenue Peachtree City will be Jeni's first-ever scoop shop in South Metro Atlanta.
The company announced the opening on October 15, 2026. While Jeni's already operates shops in Atlanta, Decatur, Marietta, and Alpharetta, those locations cluster north and east of the city. Peachtree City pushes the brand into a part of the region it has never reached before, according to thecitymenus.com.
The person making it happen locally is Missy Moon, a franchise partner and area restaurant operator with more than seven years of experience building businesses in the community. Moon isn't a newcomer to the brand she's bringing home — she's been a Jeni's customer for more than 20 years.
Jeni's has always felt like more than ice cream to me — it's about bringing people together and creating moments that make people happy. I've been a fan for more than 20 years, so the chance to bring Jeni's to Peachtree City, a community that means so much to me, is incredibly special. I can't wait to open our doors, welcome our neighbors and create new memories together.— Missy Moon, Jeni's Peachtree City franchise partner
Opening day is structured in two acts. The Fayette Chamber of Commerce hosts a ribbon-cutting ceremony at the shop from 4:30 to 6 p.m., according to business.fayettechamber.org. Then the public grand opening kicks off at 6 p.m. and runs until 10 p.m., with complimentary ice cream for all attendees and special giveaways, according to thecitymenus.com.
The shop will carry at least 20 rotating flavors at any one time. Launching alongside the opening is a holiday lineup that includes returning favorites — White Chocolate Peppermint, Pistachio Macaron, Boozy Eggnog, Cranberry Panettone with Chocolate Sprinkles, and Black Tie — plus an all-new Sticky Toffee Pudding flavor. Year-round staples like Brambleberry Crisp, Gooey Butter Cake, and Double Dough will also be on hand.
What separates Jeni's from a typical chain scoop shop, at least on paper, is its production model. Every flavor is made from scratch using whole ingredients and fresh milk sourced from regional dairy farms, with no synthetic flavorings, dyes, or pre-made mixes, according to thecitymenus.com. The company calls its direct sourcing arrangement with growers and producers its 'Fellowship Model.'
Jeni's was founded in 2002 in Columbus, Ohio by Jeni Britton, a James Beard Award-winning ice cream maker. The company now operates more than 90 scoop shops across 30-plus cities nationwide and holds Certified B Corporation status. Pints are also sold at retailers including Whole Foods, Publix, and Safeway, and are available for nationwide shipping online.
The Avenue's walkable layout and Peachtree City's well-known golf-cart path network — which connects surrounding neighborhoods directly to the shopping center — make the location a natural fit for the kind of casual, drop-in scoop shop experience Jeni's is known for.
Why it matters — Peachtree City gains its first outpost of a nationally recognized, from-scratch ice cream brand — and a new anchor for The Avenue's dining and community scene — just in time for the holiday season.
⚠ Not yet confirmed
- First 50 customers in line on opening day receive swag giveaways
- Chance to win a year of free ice cream via the Jeni's app/rewards program at the grand opening
- swag for the first 50 in line, and a chance to win a year of free ice cream through the Jeni's app and rewards program
Reported by thecitymenus.com, business.fayettechamber.org
Where this comes from
Written by Papalocal's AI from these outlets' reporting. It can miss or misread things; the outlets are the record.